About Us

Rooted in Nature, Inspired by Tradition.

At Purusharth Organic, we believe purity is not a choice—it is a way of life. Born from the vision to revive time-honored food traditions, we are committed to offering products that nourish both body and spirit. In a world overflowing with shortcuts and chemicals, we chose the slower, more mindful path—where every grain, cube, and drop stays true to its natural essence.

A Curated World of Wellness.

Our Story

Across the market today, most food grains and vegetables are cultivated with heavy use of chemicals, pesticides, and fertilizers like urea. As a result, almost every household is affected by some illness caused by chemically grown food. Our motherland too is suffering -- continuous chemical farming has hardened the soil and drastically reduced its fertility and production capacity.

Recognizing this critical situation, our core team felt a strong responsibility to bring a change. We believe that true organic farming means cultivation through natural methods -- using cow dung, cow urine, compost, and bio-fertilizers -- and by supporting those farmers who are genuinely committed to organic and sustainable agriculture.

We have drawn great inspiration from Rajiv Dixit Ji, whose thoughts and ideas about self-reliance, traditional farming, and chemical-free living deeply influenced us. His vision encouraged us to step forward and work towards reviving natural and healthy lifestyles for our society.

With this inspiration, our journey began in 2018. At a time when awareness about organic food was almost negligible, our company started connecting with local farmers engaged in natural farming. We worked tirelessly to bring their pure and chemical-free produce directly to consumers. We organized stalls, exhibitions, and awareness programs in various places to educate people about the harmful effects of chemical-based food and the benefits of adopting a natural and organic lifestyle.

Over the years, people have slowly realized the truth -- that chemically treated food is silently damaging their health, and that adopting an organic, chemical-free lifestyle can naturally protect them from many diseases. This awareness has encouraged more families to choose purity, health, and sustainability.

Trusted by Experts

Along with farmers, many Ayurvedic and Naturopathy doctors (Vaidyas) have joined hands with us. Their trust in our products has further strengthened our mission. These practitioners not only recommend our oils, herbs, and natural products to their patients, but also share how their patients have experienced remarkable benefits after switching to organic and chemical-free options. This collaboration has added great value and authenticity to our journey.

What We Offer

Our offerings include cold-pressed groundnut oil and castor oil, lovingly extracted through traditional wooden presses; Himalayan rock salt rich in natural minerals; organic jaggery cubes and khandsari sugar that carry the sweetness of
unrefined goodness; and herbal soaps crafted with nature’s care. Not every product is certified organic, yet each one is sourced responsibly and processed gently, preserving its authenticity, nutrition, and flavor.

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Our Focus Areas

  • Promoting Organic Farming

    Supporting farmers who follow natural methods and motivating others to adopt organic practices.

  • Delivering Authentic Products

    Bringing wood-pressed oils, herbal powders, organic sugar, jaggery, grains, Millets, and other natural products directly to people’s homes.

  • Spreading Awareness

    Educating society about the long-term benefits of organic living through exhibitions, campaigns, and partnerships.

  • Healthcare Integration

    Partnering with Ayurveda and naturopathy practitioners to ensure natural products support preventive and holistic healthcare.

Our Goal

Our goal is not just to sell products, but to build a healthier future for our nation. By returning to our roots and embracing nature, we can ensure better health for families, improved fertility for our soil, and a sustainable environment for generations to come.

At Purusharth Naturals, we remain committed to our motto --

“From Tradition to Nature.”